Legal
Privacy Policy
Last updated: July 9, 2026
This policy explains what data BrandReply collects, why we collect it, and the choices you have. It applies to the BrandReply website, application, and related services.
1. Information we collect
We collect information you provide directly and information generated by your use of the service:
- Account data — name, email address, password (stored hashed), and optional profile details.
- Billing data — plan, payment status, and invoices. Card details are processed by our payment provider and never touch our servers.
- Brand configuration — the brands, keywords, prompts, and competitors you ask us to track.
- Usage data — pages visited, features used, device and browser information, IP address, and approximate location derived from it.
- Public content — mentions, threads, and citations we gather from public sources and AI model outputs as part of providing the service.
2. How we use your information
We use the data described above to operate and improve BrandReply. Specifically, to:
- Provide tracking, reporting, alerts, and the Placement Engine.
- Process payments, manage subscriptions, and prevent fraud or abuse.
- Send service messages such as alerts, receipts, and important account notices.
- Send product updates and marketing you can opt out of at any time.
- Analyze aggregate usage to improve features and performance.
We do not sell your personal data.
3. Cookies and analytics
We use strictly necessary cookies to keep you signed in and to secure the service, plus analytics cookies to understand how the product is used. You can control non-essential cookies through your browser settings; the service continues to work without them.
4. How we share information
We share personal data only with:
- Service providers who help us run the platform (hosting, payments, email delivery, analytics), bound by data processing agreements.
- Authorities, when required by law or to protect our rights, users, or the public.
- A successor entity, if BrandReply is involved in a merger, acquisition, or asset sale — you will be notified before your data becomes subject to a different policy.
5. Data retention
We keep your data while your account is active. If you cancel, tracking data tied to your brands remains available until the end of your paid period, after which it is scheduled for deletion. You can request earlier deletion at any time; backups purge on a rolling basis within 90 days.
6. Your rights
Depending on where you live, you may have the right to:
- Access a copy of the personal data we hold about you.
- Correct inaccurate data or complete incomplete data.
- Delete your data (“right to be forgotten”).
- Export your data in a portable format.
- Object to or restrict certain processing, and withdraw consent where processing is based on it.
To exercise any of these rights, email us and we will respond within 30 days.
7. Security
All traffic is encrypted in transit (TLS), credentials are stored hashed, and access to production systems is limited to personnel who need it. No system is perfectly secure — if we learn of a breach affecting your data, we will notify you without undue delay.
8. International transfers
Our infrastructure providers may process data in countries other than your own. Where required, transfers are protected by standard contractual clauses or equivalent safeguards.
9. Children
BrandReply is a business tool and is not directed at anyone under 16. We do not knowingly collect data from children; if you believe a child has provided us data, contact us and we will delete it.
10. Changes to this policy
We may update this policy as the product or the law evolves. Material changes will be announced by email or in-app notice before they take effect, and the “Last updated” date above always reflects the current version.
Questions about this document? Contact us at [email protected].