Your share of the answer, measured
Share of voice used to mean ad impressions. Now it means: when AI answers a buyer's question, how often is your brand the one it names? BrandReply measures exactly that — for you and every competitor.
How it works
Add competitors
Name them yourself or accept AI-suggested competitors detected from your category's answers.
We measure every answer
Each daily prompt run counts who got mentioned, at what position, with what sentiment.
Compare and close the gap
Share-of-voice charts show exactly which prompts competitors own — and where to strike.
Everything in the box
True SOV in AI
Mention share computed from real model answers, not social chatter.
Competitor ranks
Position-by-position comparison on every tracked prompt.
Auto-detected rivals
We spot competitors appearing in your prompts that you didn't list.
Sentiment comparison
How AI describes you versus how it describes them.
Prompt-level gaps
The exact prompts where a competitor appears and you don't.
Trend lines
Watch share shift as your placements land.
Included on every plan — limits scale with tier. Compare plans →
Frequently asked questions
The percentage of AI answers in your category that mention your brand, relative to competitors. If ChatGPT names you in 30 of 100 category answers and names a rival in 60, they hold twice your share of voice.
Yes. Because we parse every answer, brands that repeatedly appear on your prompts are flagged automatically — including newcomers you weren't watching.
Win the sources. AI answers are assembled from cited threads, reviews, and articles — the Placement Engine gets your brand into those, and the SOV chart shows the effect.
There's no hard cap on competitors per brand — track everyone who shows up in your category's answers. Auto-detection keeps adding brands you might have missed.
Both ways: an overall share across your tracked models, and per-model breakdowns — useful because a competitor can dominate Perplexity while being invisible in Gemini.
Yes — comparison data exports for stakeholder and client reporting, so agencies can show movement without screenshotting dashboards.
Explore the rest of the platform
Your brand deserves to be the answer
Every day, AI writes more answers without you. Track your visibility, find the conversations that matter, and become the answer — before your competitors do.