The sources behind every AI answer
Every AI answer is built from citations. BrandReply records each source the models cite for your prompts — which domains, which pages, how often — so you know precisely where a mention would change the answer.
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How it works
Citations captured automatically
Every prompt run records the URLs and domains each model cited alongside the answer.
Sources ranked and enriched
Cited domains are ranked by frequency and enriched with authority and traffic estimates.
Turn sources into targets
The most-cited sources where you're absent become your placement hit list.
Everything in the box
Per-model citations
Perplexity, Gemini, and Google cite differently — see each model's diet.
Domain frequency
Which domains dominate your category's answers, ranked.
Authority metrics
Domain rating and traffic estimates on every cited source.
Page-level data
The specific threads and articles being cited, not just domains.
Gap detection
High-frequency sources with zero mentions of you, surfaced.
Placement handoff
Send a citation gap straight to the Placement Engine.
Included on every plan — limits scale with tier. Compare plans →
Frequently asked questions
Citations are the supply chain of AI answers. If a model repeatedly cites a Reddit thread or review site for your category, whoever is mentioned there gets recommended. Citation analysis shows you that supply chain.
Search-grounded models (Perplexity, Google AI Overviews, ChatGPT with browsing) cite explicitly, and we capture those. For the rest, patterns across answers still reveal which sources shape them.
Get mentioned in the source. That can mean joining a cited thread yourself or using the Placement Engine to have established community voices mention you there.
It varies by category, but community discussions — especially Reddit — plus review sites and comparison articles dominate product-recommendation answers. Citation analysis shows the exact mix for your prompts.
Yes — each cited domain carries authority (domain rating) and traffic estimates, and cited URLs carry page-level traffic data, so you can prioritize sources that matter twice: to the models and to human readers.
Citations are captured with every daily prompt run, so the source rankings update continuously as models change what they lean on.
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Your brand deserves to be the answer
Every day, AI writes more answers without you. Track your visibility, find the conversations that matter, and become the answer — before your competitors do.